Build a Knowledge Graph to Create Real-Time, Personalized CX
Thursday, October 23
10:00am PT | 1:00pm ET
30 Minutes
Customers demand seamless, personalized journeys. However, the customer data needed to create those journeys lives trapped in silos across CRM, marketing, sales, web, and support systems.
If your data is buried in rigid rows and columns, you can’t always get the right insight quickly enough to keep up with customers in real time. You might not drive conversions, and you might lose customers.
But what if you had graph technology and the flexibility that comes with it?
Join us on October 23 for a 30-minute primer on how to build a knowledge graph to unify your data into a complete 360-view of your customer. Hear how WestJet, Prospa, and WhatIf Media took this approach to optimize customer experiences (CX).
You’ll learn how to use graph technology to:
If your data is buried in rigid rows and columns, you can’t always get the right insight quickly enough to keep up with customers in real time. You might not drive conversions, and you might lose customers.
But what if you had graph technology and the flexibility that comes with it?
Join us on October 23 for a 30-minute primer on how to build a knowledge graph to unify your data into a complete 360-view of your customer. Hear how WestJet, Prospa, and WhatIf Media took this approach to optimize customer experiences (CX).
You’ll learn how to use graph technology to:
- Get real-time customer insights
- Make entity resolution more accurate
- Improve segmentation, predict churn, and power loyalty programs
- Deliver precise product recommendations at scale
- Build context-aware chatbots
SPEAKER
John Stegeman
Senior Graph Database Product Specialist, Neo4j
John Stegeman is a Senior Graph Database Product Specialist with Neo4j. Prior to joining Neo4j, he held solution architect and consulting roles at Oracle, DXC, Waterline Data, and Hitachi Vantara. John is a self-avowed technology nerd who loves using technology to solve real-world enterprise challenges.
